After 23 years, we’re excited to unveil a fresh new logo for Adage, reflecting not just a change in appearance but an evolution of our brand and the next step in our global journey.
We are proud to have taken the position of India’s leading gas analytical company, and now, with our growing global presence, it's the perfect time for a bold, modern identity that aligns with our forward-thinking ethos.
Why the change?
First things first—this isn't change for the sake of change. Our original logo has been loved and has served us very well, and has represented us, our brand and our growth and excellence globally. But as Adage evolves, so too must our visual identity. The old logo was part of our journey, but with our expansion and digitalization efforts, we needed something that felt more prominent, modern, and reflective of who we are today.
The new logo is a reflection of the times—a bolder, more contemporary look that embodies the personality of Adage as we lead the industry, innovate, and expand globally while staying true to our roots and original identity.
The design: Fresh, bold, evolved
The updated logo is a bolder, simpler version of its predecessor. It retains the spirit of our brand while moving toward a prominent yet more simple design. This new look will better adapt to the various platforms and devices our customers and partners use every day. Whether it's on an analyzer shelter, factory floor, a social media poster app, or a digital signage, this logo is built to be clear, distinctive, and memorable.
What this means for you
Starting today, you’ll begin seeing the new logo across our website, social media, and product materials. This change marks the start of an exciting new chapter for Adage Automation as we continue to grow globally. For those who’ve been with us from the beginning, we hope you’ll see this new logo as a reflection of the same values we’ve always held: innovation, reliability, and a commitment to excellence.
It’s still ADAGE—just more evolved.
Stay tuned for more updates as we continue to roll out our new brand identity across all touchpoints.
TL;DR: We changed the logo!
Love,
The Adage Team
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